When Performance Max Doesn't Work
Perpetual Traffic
00:00
Affinity Audience Segmentation
There's three different types that people have to be very careful about. There's in market, there's detailed demographic, and there's affinity. And these are all going to show up in your conversions for different reasons. If you're looking at the search category of canopener,. Theres 500, forty eight search terms that show upboard the search category of canopener. That is a broad keyword targeting. It says, hey, if if you were to target this broad keywoard of can opener, and you left it broad, and goule's pushing broad keyword’s now not prase, not exact match, but a broad keyword match type. So
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