Complex distribution across platforms and retailers

The 2026 consumer goods trade-in program presents a streamlined process for consumers: claim a voucher, place an order, and receive an immediate discount. Behind this user-friendly interface, however, lies a highly complex system. It requires the exact coordination of central funding, local execution, integrated digital platforms, and real-time verification mechanisms. So what's everyone buying? On the show: Niu Honglin, Steve & Fei Fei