Denis McQuail, “Perspectives on Mass Communication” (Open Agenda, 2021)
New Books in Science, Technology, and Society
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The Emergence of the Mass Media
Prademime was appearing in the late sixties and the 19 seventies. It had to do with the decay or decline of mass media. The possibilities for communicating at will by individuals or groups who were not part of the system, as it were became werl multiplying. Anderthe were very newop i positive expectations of what what could happen now.
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