33 - Back-To-Market Strategy Series | Skaled Consulting
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The Tip of the Spear
Marketing is no longer the tip of the spear for sales. Sales are order takers, and they need to know their customer better than marketing does. The skills transfer by osmosis can be a big benefit when you bring in more on demand employees. If something happened, if some people were laid off, organizations like mine wouldn't have to do that.
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