33 - Back-To-Market Strategy Series | Skaled Consulting
GTM Live
00:00
Are You Looking for an Analogue to Your Business?
Don't get caught up with chaos, Chaos is where all opportunity lies. Be careful when you buy the headlines verses how those headlines occurred. People that are really good at architecting demand programes will make more money than sales ravagers. The buying process has changed for companies that are running in a predominantly inbound model. But most executives at the top haven't realized it yet. And so there's a huge opportunity for pro and pro-business companies to move towards this view.
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