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Episode 8 - Why branding is the leading lever to pull on

Chew on This - Digestable DTC Content

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Is There One Specific Thing You Hate About Your Brand?

"I'm testing a lot and sometimes I'm testing things that haven't even run by you, right? Is there one specific thing that I've absolutely hated in the past when it's come to landing pages or like just creative or as that we've ran?" "That might just be an eagle thing. That's 100% eagle," he says of his love for e-mailing customers with their contact information. 'It doesn't even matter,' she adds about how profitable her company is. "'You'd rather have an incredible looking brand that is break even makes no money, but it looks incredible versus you'd have a brand that looks absolutely atrocious' And then they go off on

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