MBA55 Guest Teacher: Mike Grossman- Price Hacking
The $100 MBA Show
00:00
The Counter-Introduction to Pricing
In the online world, we're not subject to zero sum. A good marketer will beat the pants off a better product any day. The overall big lesson for this table egg is that we're not going to chase away our customers with price. We need to price high and focus on the marketing to fill that exposure gap. It's a powerful freedom. Use it to your advantage.
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Transcript
