055: Why the Traditional Marketing Funnel is Sabotaging Your Conversion Rate by Sherice Jacob with NeilPatel
Optimal Work Daily - Career, Productivity and Entrepreneurship
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The Importance of a Customer Experience Journey
A typical marketing funnel starts with more customers in the awareness stage. There are even times where customers don't come through the top of the funnel but rather somewhere in the middle. Antonio Lucio, former chief brand officer at Visa and current head of marketing at Facebook: The end goal is to shift priority from the transaction to the customer relationship.
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