Put a Price Tag on Goals

Thirty years ago Beth Kobliner wrote the book that a generation of financial planners handed to their clients' kids. The core advice still holds. But the world around it has changed dramatically -- frictionless spending, gambling apps disguised as investment platforms, and a housing market where the average first-time buyer is now 40. Beth comes back to the basement with an updated edition of Get a Financial Life and a clear-eyed take on what's harder now, what's easier, and what was always just common sense.

What You'll Walk Away With

• Why the shift to invisible, frictionless money has made spending harder to track -- and the two-week experiment that fixes it without turning into a second job
• The yours, mine, and ours account system for couples where one person saves and one person spends -- and why autonomy is the key to avoiding money resentment
• Why putting a price tag on your goals changes your spending behavior more than any budget ever will
• The biggest mistake first-time home buyers make right now -- and the math on why a 10% down payment often beats waiting for 20%
• Used versus new car: the $20,000 gap that makes the decision simple -- and the negotiation script that puts you in control at the dealership
• Student loan reality check for 2026 -- what's changing by July, where to run the numbers, and who qualifies for public service loan forgiveness now that it's actually working
• Why paying off a 22% credit card is mathematically equivalent to earning 22% guaranteed -- and what that means for how you prioritize your money
• The gambling platform statistic that should alarm every parent of a 20-something: 25% of Gen Z and millennials consider online gambling an investment
• The annuity conversation most advisors won't have honestly -- what they're actually selling, what the fees really cover, and the two use cases where they might actually make sense
• Why an annuity inside an IRA is, in OG's words, an abomination -- and the three questions to ask before signing anything

Why This Matters Now

Whether you're in your 40s and wishing you'd read this at 22, or you're handing it to someone who just graduated, the fundamentals Beth laid out three decades ago are still the fastest path to financial stability. What's changed is the noise around them -- and the sophistication of the products and platforms designed to get in the way.

From the Basement

Beth Kobliner joins Joe and OG to walk through the 30th anniversary edition of Get a Financial Life -- covering homes, cars, student loans, debt, and the new financial traps that didn't exist in 1996. The headline segment digs into a CNBC piece on why retirees are thinking about annuities wrong, which turns into one of the more honest annuity conversations the basement has had. Doug arrives with Spice Girls trivia that everyone over 35 finds embarrassingly easy. The meatloaf debate breaks out at the end and resolves nothing.

Resources Mentioned

• Get a Financial Life by Beth Kobliner -- 30th anniversary edition available wherever books are sold
• Beth Kobliner -- bethkobliner.com
• studentaid.gov -- loan simulator and repayment plan options
• Edmunds and Kelley Blue Book -- invoice price research before car negotiations; edmunds.com, kbb.com
• CARFAX -- used car history reports; carfax.com
• Carvana, Autotrader, CarGurus -- used car shopping platforms
• CNBC annuities article by Greg Iacurci -- linked at stackingbenjamins.com
• JP Morgan Guide to the Markets -- referenced in discussion; search "JP Morgan Guide to the Markets"
• Stacking Benjamins Newsletter (The 201) -- stackingbenjamins.com/201
• Stacking Benjamins Vault -- stackingbenjamins.com/vault
• Stacking Benjamins Meetups -- stackingbenjamins.com/meetup
• Stacking Benjamins Community -- stackingbenjamins.com/basement

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