Solomon Kahn - The Keys to a Good Data Team, Why Embedded Analytics Suck, and More
The Joe Reis Show
00:00
The Importance of Data in Marketing
Data is a support function. And you're like the sidekick because data generally doesn't have specific business goals tied to it. If that business leader is not pushing for data to be there and for data to do important things in that vision, then you failed as a data team,. That's how you know if you really need it. It's because people are making sacrifices in order for the data team to be there.
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