Why brand research programs

How do you get everyone on board with research? Vicki Tollemache has found that building a branded research practice that's fun, engaging, and impactful is pretty effective. She started Grubhub's Parts Unknown research practice to involve everyone in researching emerging markets and exploring new ideas within their product. 

Erin and JH talked to Vicki about how she set up Parts Unknown, the effect its had on Grubhub, and her tips for establishing your own standing research day.