Why Ken pursues extreme events

Ken Rideout is one of the fastest 50+ runners in the world, clocking 2:28 at age 50. A former addict, he turned his focus to running and became unstoppable, winning the 155-mile Gobi Desert March and the 2021 NYC Marathon Master's Division.

His new book, Everything You Want is on the Other Side of Hard: A Memoir, is now available.

Ken's on the podcast today to discuss:

• His extraordinary mindset skills and how he stays driven
• What draws him to extreme events (and how that can help you)
• His experience at a "Celebrity Beer Mile"
• How he's built confidence as a runner and his tips for you

Follow Ken on Instagram for even more inspiration.

Lever is back as a sponsor and they're giving away a FREE Lever system! Enter today at this link (the giveaway runs through the end of March) and for a bonus entry, follow Lever and Jason on Instagram.

Lever attaches to any treadmill and you hook into it like a harness. It effectively makes you lighter, enabling you to run more volume than you normally could with reduced injury risk, or helping you return to running after an injury.

Lever allows you to do more running with less risk. So maybe you want to build more mileage, or run hard workouts but you're hesitant because of injury concerns. The pro's have been using Lever for years, letting them get the advantage of more training with fewer injuries.

I had the chance to go for a run using Lever and it was deceptively easy to set up and use. All of a sudden, I was running 7min mile pace with the heart rate of 8:30 pace. You can see it in action on our YouTube channel.

They're also trusted by physical therapists, where they're commonly used during injury recovery so you can keep running with less load and impact.

Go to levermovement.com and use code Strength20 (with a capital S) for 20% off any system . Or, enter their giveaway here. Just don't wait too long - the giveaway only lasts until the end of March.

A big thanks to LMNT for their support of this episode! They make electrolyte drinks for athletes and low-carb folks with no sugar, artificial ingredients, or colors. They are offering a free gift with your purchase at LMNT. And this does NOT have to be your first purchase. You'll get a sample pack with every flavor so you can try them all before deciding what you like best.

And DOUBLE big news! Their newest flavor Lemonade Salt is now permanently available (it's now my favorite). They're also offering 12oz cans of sparkling LMNT water that has half the sodium concentration of a packet. Check them out.

LMNT's products have some of the highest sodium concentrations that you can find. Anybody who runs a lot knows that sodium, as well as other electrolytes like magnesium and potassium, are essential to our performance and how we feel throughout the day.

LMNT is my favorite way to hydrate. I'm now in the habit of giving away boxes of LMNT at group runs around Denver and Boulder and everyone loves this stuff.

Boost your performance and your recovery with LMNT. They're the exclusive hydration partner to Team USA Weightlifting and quite a few professional baseball, hockey, and basketball teams are on regular subscriptions. So check out LMNT to get a free sampler pack and get your hydration optimized for the upcoming season.