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How Ticketmaster created its maligned ticket fee system

The Hustle Daily Show

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Ticketmaster

Ticketmaster started out as a service that kept track of arenas' inventory. The company also built up outlets where people could buy tickets without having to go to the box office or call on the phone. But it wasn't enough: Ticketmaster had to make money from service charges, which were clearly underplaying the market.

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