Scarcity, Guarantees & the Cohort Method (with Vince Del Monte) Pt.1 - March ‘22 | Ep 451
The Game with Alex Hormozi
00:00
How to Add Scarcity Legitimately Without Being Unethical
If you can't even handle an unlimited amount of customers, why are we pretending like we can? We should be at least advertising what our limit is. People will buy more readily because they don't want to miss out. It's much stronger to get people on FOMO than it is on desire for gain. And if your slot is the scarce resource which is our goal in positioning it that way, then you'll get more people to buy at higher prices.
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Transcript
