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Through intimate, funny, and vulnerable reporting, Stephanie McNeal takes readers behind the scenes of influencer culture by following three major influencers: Caitlin Covington (fashion), Mirna Valerio (health and fitness), and Shannon Bird (mommy blogger).

The book explores the economic and sociological impacts of influencers, addressing questions about brand partnerships, earnings, the challenges of public scrutiny, and the high-risk, high-reward nature of building a career through social media.