#71644
Mentioned in 1 episodes
Brand Power Built In
Book •
Brand Power Built In explains how the strongest brands arise when product and brand are indistinguishable, with every feature and touchpoint reinforcing customer relationships.
Drawing on Li Fang He's experience at Apple, Amazon, and Ring, the book reframes brand as the ongoing customer experience from discovery through support, rather than just logos or campaigns.
It provides strategic guidance for leaders to align product, design, and marketing around creating deeper customer connections appropriate to their company's stage.
The book uses examples like the iPhone and Liquid Death to illustrate how product interactions form brand perceptions.
He emphasizes that investing in the journey—and tailoring brand efforts to acquisition, engagement, or retention—delivers sustainable brand power.
Drawing on Li Fang He's experience at Apple, Amazon, and Ring, the book reframes brand as the ongoing customer experience from discovery through support, rather than just logos or campaigns.
It provides strategic guidance for leaders to align product, design, and marketing around creating deeper customer connections appropriate to their company's stage.
The book uses examples like the iPhone and Liquid Death to illustrate how product interactions form brand perceptions.
He emphasizes that investing in the journey—and tailoring brand efforts to acquisition, engagement, or retention—delivers sustainable brand power.
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Mentioned in 1 episodes
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Todd Henry
24 snips
Made With Love: Why You Need To Design Love In, Not Bolt It On
