#15759

Mentioned in 4 episodes

Priceless

Book • 2010

William Poundstone

In 'Priceless', William Poundstone delves into the psychology of pricing, revealing how prices are often a collective hallucination influenced by unconscious, irrational factors.

The book provides insights into behavioral decision theory and offers practical advice for retailers and negotiators on how to leverage these psychological biases to their advantage.

Mentioned by

Jordan Harbinger

Mentioned in 4 episodes

Mentioned by

Tim Ferriss

as one of the books he uses with the Readwise app.

#427: Michael Lewis — Inside the Mind of the Iconic Writer

Mentioned by

Tim Ferriss

as a book he highlights using Readwise.

#446: Blake Mycoskie — TOMS, The Hoffman Process, Conscious Uncoupling, and Psychedelics

Recommended by

Richard Schott

as an evidence-based, readable overview of pricing and behavioral experiments.

Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment

Recommended by

Richard Schott

as an evidence-based, readable overview of behavioral pricing research.

The 4 P's of Marketing: Pricing

Mentioned by

Jordan Harbinger

as the author of the book.

401: Robert Wittman | The Undercover Hunt for Stolen Art

Mentioned by

Keith Law

, who enjoyed learning about the Isabella Stewart Gardner Museum Heist of 1990.

The Isabella Stewart Gardner Museum theft w/Stephen Kurkjian

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

App store banner

Play store banner