The New Big Book of KPIs

John Lovett's 'The New Big Book of KPIs' serves as a comprehensive reference for practitioners seeking practical metrics across marketing and analytics.

The book catalogues common and specialized KPIs, explains definitions, and provides guidance for applying them in real-world scenarios.

It aims to help teams standardize measurement, reduce ambiguity, and align reporting to business objectives.

Lovett draws on his experience leading analytics teams to illustrate how KPIs can be implemented and trusted within organizations.

The guide is designed to be a hands-on resource for analysts, managers, and leaders looking to improve data-driven decision making.