The engineering of consent

Edward Bernays's "Propaganda" (later retitled "The Engineering of Consent") is a seminal work in the field of public relations.

Bernays, a nephew of Sigmund Freud, details how public opinion can be manipulated through psychological techniques.

He argues that the conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic societies.

The book is controversial for its frank discussion of propaganda techniques and its implications for social control.

It remains a significant text for understanding the power of public relations and its influence on shaping public opinion.