Feminisms and Domesticity in Times of Crisis

Jessica Martin examines how celebrity culture during recent crises — from austerity to the cost-of-living and COVID — has shaped feminist discourse and domestic politics.

Drawing on four case studies, she traces how ostensibly feminist celebrity activism can legitimize social inequalities by promoting nostalgic domestic practices and individualised solutions.

The book situates these cultural shifts within UK austerity policy and explores figures from mainstream TV presenters to bloggers and grassroots activists.

Martin offers a nuanced account of moments of resistance while arguing even anti-poverty feminist campaigning is constrained by a reactionary media landscape.

Her work bridges cultural studies and social policy to explain contemporary gendered inequalities and possibilities for alternatives.