Impossible to ignore

Audiences forget up to 90% of what you communicate, but this book reveals how to influence what others remember and act on.

Drawing on neuroscience and cognitive psychology, Carmen Simon provides a three-step plan: create cues to attract attention, use memory variables to control recall, and turn intentions into actions.

Filled with case studies, examples, and checklists, it helps improve presentations, meetings, emails, and marketing to make content stick and drive decisions.