Practical Ethnography
A Guide to Doing Ethnography in the Private Sector
Book • 2014
Sam Ladner's Practical Ethnography provides applied guidance for doing ethnographic research outside academia, focusing on pragmatic methods for private-sector projects.
The book covers planning, fieldwork, analysis, and communicating findings to stakeholders in ways that drive product and business decisions.
Ladner emphasizes practical techniques, ethical considerations, and translating rich qualitative insight into actionable outcomes.
The book is aimed at UX researchers, designers, and practitioners seeking to integrate ethnographic sensibilities into their work.
It bridges sociological rigor with usable approaches for industry contexts.
The book covers planning, fieldwork, analysis, and communicating findings to stakeholders in ways that drive product and business decisions.
Ladner emphasizes practical techniques, ethical considerations, and translating rich qualitative insight into actionable outcomes.
The book is aimed at UX researchers, designers, and practitioners seeking to integrate ethnographic sensibilities into their work.
It bridges sociological rigor with usable approaches for industry contexts.
Mentioned by
Mentioned in 0 episodes
Mentioned by ![undefined]()
Sam Ladner
#188 - Why AI Can't Replace Qualitative Research with Sam Ladner of Workday
