Rogue Elephant

Paul Heideman's Rogue Elephant examines the historical evolution of the Republican Party, arguing that business disorganization, changes in party institutions, and fundraising networks transformed it from the party of capital into a chaotic, personality-driven coalition.

Heideman traces key moments — the 1970s crises, Reagan-era fragmentation, Gingrich-era fundraising, globalization in the 1990s, the rise of the Koch network and Tea Party, and Trump's ascendancy — to show how institutional and economic changes reshaped party alignments.

The book combines political-economic analysis with institutional history to explain why large swaths of business no longer uniformly back the GOP and how personalist control emerged.

It highlights the weakening of party institutions, the rise of primary-driven politics, and the concentration of campaign finance as drivers of modern Republican instability.

Heideman argues that these developments produced a party increasingly governed by transactional clientelism and charismatic leadership rather than class-wide business coordination.