The Hounds of Actaeon
The Magical Origins of Public Relations and Modern Media
Book •
Maurizio Loza traces the historical and conceptual links between ceremonial magic, persuasion techniques, and the development of public relations and mass media.
The book argues that modern techniques of influence grew out of earlier esoteric practices that sought to shape collective desire and belief.
Loza draws on historical sources and scholars of religion to show continuities between Renaissance magical thinking and contemporary media strategies.
He situates PR and advertising within broader traditions of social control mediated through symbolic and ceremonial techniques.
The work invites readers to reconsider the ethical and cultural origins of modern persuasion industries.
The book argues that modern techniques of influence grew out of earlier esoteric practices that sought to shape collective desire and belief.
Loza draws on historical sources and scholars of religion to show continuities between Renaissance magical thinking and contemporary media strategies.
He situates PR and advertising within broader traditions of social control mediated through symbolic and ceremonial techniques.
The work invites readers to reconsider the ethical and cultural origins of modern persuasion industries.
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Mentioned by Jim (host) when discussing Greer's sources linking magic to modern advertising and PR.
The Magical Manipulation of Desire
