Amazon Decoded

David Gaughran's 'Amazon Decoded' examines the mechanics of Amazon's book store, focusing on how algorithms, visibility, and review dynamics affect author success.

The book breaks down signals that Amazon uses to rank and promote books, helping authors understand how to optimize their metadata, reviews, and launch strategies.

Gaughran combines data-driven insights with practical recommendations for improving discoverability on Amazon.

The work aims to demystify the store's inner workings so authors can make informed marketing decisions.

It is targeted at indie and traditionally published authors seeking tactical ways to improve their performance on Amazon.