The Power to Do More
Book •
Referenced during discussion of corporate responsibility and MBA training, the phrase relates to marketing and management ideas about leveraging business capabilities for social good.
The hosts invoked Don Moore and Max Bazerman's influence on MBA curricula to highlight ethics, decision-making, and measuring organizational purpose beyond shareholder value.
The mention underscores tensions companies face between neutrality and moral engagement in public discourse.
It was used to illustrate how firms consider long-term social legitimacy in their strategies.
The segment ties behavioral insights to practical corporate communications decisions.
The hosts invoked Don Moore and Max Bazerman's influence on MBA curricula to highlight ethics, decision-making, and measuring organizational purpose beyond shareholder value.
The mention underscores tensions companies face between neutrality and moral engagement in public discourse.
It was used to illustrate how firms consider long-term social legitimacy in their strategies.
The segment ties behavioral insights to practical corporate communications decisions.
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John R. Miles
Nobel Laureate Alvin Roth: How Incentives Shape Your Life | EP 757
