Ideas que pegan

Made to Stick: Why Some Ideas Survive and Others Die is a book by Chip Heath and Dan Heath.

The book explores the principles of sticky ideas and provides a framework for making ideas more memorable, persuasive, and impactful.

The authors argue that sticky ideas share certain common traits, such as simplicity, unexpectedness, concreteness, credibility, emotion, and storytelling.

The book provides practical advice on how to apply these principles to communicate more effectively and make your ideas stick in the minds of your audience.