Startup Santa
Book • 2023
Startup Santa blends memoir and practical business lessons as Brad Pedersen uses stories of classic toys to illustrate entrepreneurship principles.
Each chapter connects an iconic toy to a leadership or startup lesson, drawing on Pedersen's decades in the toy industry and his successes and failures.
The book frames wisdom as 'wisdom from wounds,' offering readers learnings from the author's mistakes and recoveries.
It emphasizes values-driven entrepreneurship, team building, and choices that prioritize life plan over business plan.
Practical anecdotes and metaphors make the lessons accessible to founders and leaders seeking actionable guidance.
Each chapter connects an iconic toy to a leadership or startup lesson, drawing on Pedersen's decades in the toy industry and his successes and failures.
The book frames wisdom as 'wisdom from wounds,' offering readers learnings from the author's mistakes and recoveries.
It emphasizes values-driven entrepreneurship, team building, and choices that prioritize life plan over business plan.
Practical anecdotes and metaphors make the lessons accessible to founders and leaders seeking actionable guidance.
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Robert Glazer
Brad Pedersen
Elevate Classics: Brad Pedersen's Vital Lessons for Entrepreneurs and Leaders
