#4170

Mentioned in 12 episodes

Simple Marketing For Smart People

Book • 2024

Mentioned by

Mentioned in 12 episodes

Mentioned by

Mike Schmitz

as a book he is currently rereading.

221: A Focus on Creativity

Mentioned by

Cory Hixson

as the next book to be discussed, focusing on learning about marketing in a simple way.

213: Meditations by Marcus Aurelius

Mentioned by

Mike Schmitz

as a potential future book for the podcast.

200: Co-Intelligence by Ethan Mollick

Mentioned by

Mike Schmitz

as a book that helps with marketing.

210: Media Strategies for a Focused Life

Mentioned by

Bob Doto

as a self-published book he found helpful.

E45 Bob Doto: A System For Writing: Capture Ideas, Think Wildly, Write Constantly

Recommended by

Mike Schmitz

and

Cory Hixson

for its practical approach to marketing, focusing on belief building and education.

214: Simple Marketing for Smart People by Billy Broas

Mentioned by

Mike Schmitz

; an anti-traditional internet marketing book.

199: Radical Candor by Kim Scott

Mentioned by

David Sparks

as a book he read on the advice of

Mike Schmitz

while in Scotland.

214: Solving Gnarly Problems, with Clarke Ching

Mentioned by

Mike Schmitz

as an example of an ethical approach to marketing, emphasizing clear communication.

240: Hacking the Human Mind by Richard Shotton & Michaelaaron Flicker

Recommended by

Mike Schmitz

as a simple marketing system that avoids sleazy tactics.

208: Moving the Needle Revisited

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