The One to One Future: Building Relationships One Customer at a Time
Book • 1998
The One to One Future revolutionized marketing by advocating a shift from share of market to share of customer, one customer at a time.
Authors Don Peppers and Martha Rogers outline strategies to identify the most loyal 20% or 2% of customers, collaborate individually with them like suppliers, and nurture relationships using tools like fax, phone, and interactive media.
Leading companies such as MCI, Lexus, and Nissan have adopted these approaches, proving effective for businesses of all sizes.
Authors Don Peppers and Martha Rogers outline strategies to identify the most loyal 20% or 2% of customers, collaborate individually with them like suppliers, and nurture relationships using tools like fax, phone, and interactive media.
Leading companies such as MCI, Lexus, and Nissan have adopted these approaches, proving effective for businesses of all sizes.
Mentioned by
Mentioned in 0 episodes
Mentioned by 
Jeff Palaccio
Chuck Moxley, The 1:1 Data Pioneer - Using AI for Marketing, Data Privacy and TikTok, and Why Companies Are Creating A Huge Skill And Knowledge Gap
