#96523
Mentioned in 1 episodes
Three Feet from Seven Figures
One-on-One Engagement Techniques to Qualify More Leads at Trade Shows
Book • 2015
David Spark's book provides tactical, short-form advice for sales and marketing teams on how to engage attendees at trade shows to qualify valuable leads.
It focuses on in-person conversation techniques, how to stop and hold attention, and methods to move prospects toward meaningful follow-up.
The book emphasizes respect for attendees' time, creating quick relevance, and turning brief interactions into longer conversations.
Practical tips include what to do and what not to do on the booth floor to maximize return on event investment.
The book is positioned as a quick read with immediately actionable recommendations for anyone staffing a trade-show booth.
It focuses on in-person conversation techniques, how to stop and hold attention, and methods to move prospects toward meaningful follow-up.
The book emphasizes respect for attendees' time, creating quick relevance, and turning brief interactions into longer conversations.
Practical tips include what to do and what not to do on the booth floor to maximize return on event investment.
The book is positioned as a quick read with immediately actionable recommendations for anyone staffing a trade-show booth.
Mentioned by
Mentioned in 1 episodes
Recommended by ![undefined]()
David Spark
How to Engage With a CISO When They Express Interest
