Surveys That Work
Book • 2021
Surveys That Work offers practical advice for designing effective surveys that produce reliable, actionable results without overburdening respondents.
Caroline Jarrett combines UX principles with survey methodology to cover question wording, survey structure, sampling, and analysis, emphasising simpler, targeted surveys.
The book advocates for skepticism about when to survey at all and suggests alternatives and methods to reduce respondent fatigue.
It includes examples, checklists, and design patterns for common survey tasks and for improving accessibility and inclusion.
The guidance is aimed at researchers, designers, and practitioners who need to collect feedback ethically and efficiently.
Caroline Jarrett combines UX principles with survey methodology to cover question wording, survey structure, sampling, and analysis, emphasising simpler, targeted surveys.
The book advocates for skepticism about when to survey at all and suggests alternatives and methods to reduce respondent fatigue.
It includes examples, checklists, and design patterns for common survey tasks and for improving accessibility and inclusion.
The guidance is aimed at researchers, designers, and practitioners who need to collect feedback ethically and efficiently.
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Lou Rosenfeld
Caroline Jarrett
Saving Survey Research from Itself with Caroline Jarrett
