Private Truths, Public Lies

In *Private Truths, Public Lies*, Timur Kuran argues that preference falsification—the act of misrepresenting one's wants under perceived social pressures—is ubiquitous and has profound social and political consequences.

Drawing on diverse intellectual traditions, Kuran provides a unified theory of how preference falsification shapes collective decisions, orients structural change, sustains social stability, distorts human knowledge, and conceals political possibilities.

The book explores various social phenomena, including the fall of communism, the caste system in India, and affirmative action in the United States, highlighting how minor events can trigger massive and unanticipated changes when public support for a policy or regime is largely contrived.