#4674

Mentioned in 11 episodes

Story Is a Deal

Book • 2025

In this highly anticipated follow-up to 'The Science of Storytelling', Will Storr shows how to harness the power of storytelling to create irresistible pitches, motivate teams, and lead with charisma.

The book uses examples from Aztec rituals to Apple's advertising successes to illustrate how successful stories shape identities, change beliefs, and drive action.

Mentioned by

Chris Williamson

Caleb Bissinger

Mentioned in 11 episodes

Mentioned by

Will Storr

as the book where he explores the idea of what story is originally for.

A Masterclass In Storytelling - Will Storr - #944

Mentioned by

Chris Williamson

as the author of 'The Science of Storytelling', 'The Status Game', and the new book 'A Story is a Deal'.

The Secret To Becoming A Confident Speaker - Matt Abrahams - #948

Mentioned by

Dan Harris

as his guest, who has written six critically acclaimed books, including this one.

Status: What It Is, Why It Matters, and How To Get It Without Driving Yourself Crazy | Will Storr

Mentioned by

Caleb Bissinger

and

Rufus Griscom

as a new book expanding on themes from Storr's previous book, "The Status Game", focusing on the art and science of storytelling.

STORY: The Science Behind Humanity’s Superpower (Part 1)

Mentioned by

Rufus Griscom

and

Caleb Bissinger

throughout the podcast as the main topic of discussion.

STORY: How to Tell a Great One (Part 2)

Recommended by

Phill Agnew

as one of his favorite books of the year.

A surprisingly effective way to persuade (almost) anyone

Recommended by

Phill Agnew

as his best book on how storytelling influences, leads, and persuades.

The surprising true story behind “the greatest ad ever made”

Mentioned by

Nir Eyal

as a guide to using the science of storytelling to lead, motivate, and persuade.

The 4 Secrets to Storytelling for Business

Mentioned by

Mitch Joel

as the guest's new book and discussed by

Will Storr

in relation to storytelling as negotiation and business persuasion.

The Science Of Storytelling With Will Storr - TWMJ #1027

Mentioned by

James Birchler

as a book by Will Storr, highlighting the importance of storytelling for leaders and teams.

Why founders should invest in coaching, communication & leadership mechanisms before you scale w/ James Birchler #248

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