We unpack how search is changing as LLMs reshape discovery and why revenue, not rankings, should anchor your strategy. Corey Morris joins Matt to map a practical path: entity clarity, brand differentiation, GA4 fixes, and forward-looking KPIs that speak C-suite.

• shifting from keyword rankings to revenue KPIs
• LLM visibility layered on modern SEO foundations
• entity clarity, consistent data, and brand trust
• quality content over AI slop with lived expertise
• GA4 configuration and custom attribution
• dashboards that follow dollars not vanity metrics
• podcasts and thought leadership as ROI channels
• forecasting, risk assumptions, and boardroom language

Guest Contact Information:

Website: coreymorris.com
LinkedIn: linkedin.com/in/coreymorris

More from EWR and Matthew:
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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:
youtube.com/@BestSEOPodcast
bestseopodcast.com
bestseopodcast.buzzsprout.com

Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
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