Grinding it out

In 'Grinding It Out: The Making of McDonald's,' Ray Kroc recounts his journey from a typical salesman to the businessman behind the world-famous hamburger chain.

The book discusses Kroc's discovery of the McDonald brothers' efficient restaurant operation in San Bernardino, California, and how he convinced them to franchise their concept.

Kroc's perseverance and business acumen are highlighted as he transformed McDonald's into an international success, revolutionizing the American restaurant industry with standardized menus and assembly-line food preparation.

The memoir also touches on Kroc's personal life, including his multiple marriages and his later ownership of the San Diego Padres baseball team.