The Elements of Building
Book • 2014
Mark Q. Kerson's The Elements of Building distills decades of hands-on experience into concise guidance for residential builders and contractors.
The book covers practical topics such as client pre-qualification, project documentation, contracts, and on-site craftsmanship, framed as proverbs and actionable lessons.
It is aimed at helping builders avoid common pitfalls, improve processes, and maintain professional standards across projects.
Kerson writes from the perspective of a seasoned practitioner, emphasizing real-world examples and pragmatic advice rather than theory.
The book has been used by many in the trade as a reference for running smoother, more profitable, and less stressful building businesses.
The book covers practical topics such as client pre-qualification, project documentation, contracts, and on-site craftsmanship, framed as proverbs and actionable lessons.
It is aimed at helping builders avoid common pitfalls, improve processes, and maintain professional standards across projects.
Kerson writes from the perspective of a seasoned practitioner, emphasizing real-world examples and pragmatic advice rather than theory.
The book has been used by many in the trade as a reference for running smoother, more profitable, and less stressful building businesses.
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