The medium is the massage

This book, co-created by Marshall McLuhan and Quentin Fiore, is a graphical and creative representation of McLuhan's 'medium is the message' theory.

It features an experimental collage style with text and images, including photographs and historic visuals.

The title, which was originally a typo ('The Medium is the Message'), was retained by McLuhan as it aptly describes how media 'massage' or influence human perception and society.

The book argues that media are extensions of human senses, shaping our personal, political, economic, aesthetic, psychological, moral, ethical, and social lives.

It also discusses the concept of the 'global village' and how new media technologies reshape social and personal interactions.