#57585
Mentioned in 1 episodes
Strangers To Superfans
Book • 2018
In 'Strangers to Superfans,' David Gaughran outlines strategies for authors to convert casual readers into loyal, long-term fans through effective marketing and reader engagement.
The book emphasizes the importance of mailing lists, reader magnets, and delivering consistent value to build trust and repeat buyers.
Gaughran provides tactics for onboarding new readers, nurturing them with content, and structuring offers to increase lifetime reader value.
The approach combines practical steps with examples from successful indie authors and marketing campaigns.
The book is aimed at authors who want to grow a sustainable readership rather than rely solely on marketplace algorithms.
The book emphasizes the importance of mailing lists, reader magnets, and delivering consistent value to build trust and repeat buyers.
Gaughran provides tactics for onboarding new readers, nurturing them with content, and structuring offers to increase lifetime reader value.
The approach combines practical steps with examples from successful indie authors and marketing campaigns.
The book is aimed at authors who want to grow a sustainable readership rather than rely solely on marketplace algorithms.
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Mentioned in 1 episodes
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Thomas Umstattd Jr.
15 snips
Rules for Book Advertising with David Gaughran
