#2365

Mentioned in 19 episodes

The Sales Acceleration Formula

Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million

Book • 2015

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team.

Mark Roberge, former Chief Revenue Officer of HubSpot, outlines his methodology for scaling sales, which includes the Sales Hiring Formula, the Sales Training Formula, the Sales Management Formula, and the Demand Generation Formula.

The book emphasizes the use of data, technology, and inbound selling to streamline the sales cycle and remove friction, drawing from Roberge's experience in taking HubSpot from $0 to $100 million in revenue in just seven years.

Mentioned by

Loren Padelford

Alex Latraverse

Mentioned in 19 episodes

Mentioned by

Sam Jacobs

as a book that everybody in the world read, and

Mark Roberge

talks about writing it with Jill Conrath.

Mark Roberge (Ex-HubSpot CRO): "AI Startups Will See the Highest Failure Rate in History"

Mentioned by

Loren Padelford

when discussing sales strategies.

Sales is Not Magic, It's Math w/ Loren Padelford (Founding CRO, Shopify)

Mentioned as a previous book by

Mark Roberge

, for which proceeds were donated to build.org.

Designing Systems That Scale with Mark Roberge, Founding CRO of HubSpot

Recommended by

Lou Shipley

for understanding and implementing systems for effective selling.

GTM: Why Most Founders Build the Wrong Company (And Realize It Too Late), with Lou Shipley, Former CEO and Co-Author of Unlikely Entrepreneurs

Recommended by

Paul Holder

as a great book to help put math behind your funnel.

Customer Onboarding Software: No-Code MVP to 7 Figures

Mentioned by

Kyle Denhoff

as a reference for how B2B sales organizations go to market.

How HubSpot Runs Content Like a Media Company

Recommended by

Tito Bohrt

as a book that encapsulates his sales leadership philosophy and approach to data-driven decision-making.

[GREATEST HITS] 42: The 3 Outbound Pillars: How Tito Bohrt Built 70+ SDR Teams and Sourced Over $100M in Revenue - Tito Bohrt, CEO of Altisales

Mentioned by

Alex Latraverse

as a great resource for building a repeatable and consistent sales process.

SaaStr 434: How to Build out a Sales Organization from 0 reps to 100 in 18 months with Flock Safety

Mentioned by

Raul Porojan

as one of his favorite sales books, where Mark Roberge describes his approach at HubSpot.

How to Hire Salespeople in 2025

Recommended by Tiffany Gonzalez as a tactical and accessible guide to sales and revenue operations.

#69 Driving growth by leveraging “Revenue Moments” - with Tiffany Gonzales, Head of Growth & Revenue Operations at Microsoft

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