Snow Leopard

Snow Leopard is the first writing advice book written through a Category Design lens.

It guides writers on how to frame their ideas, stories, and insights to resonate with the most people possible.

The book, written by the Category Pirates (Christopher Lochhead, Eddie Yoon, and Nicolas Cole), focuses on creating a category of one, mastering Obvious and Non-Obvious content, and monetizing writing in new ways.

It includes frameworks such as the 5 levels of content creation (Consumption, Curation, Obvious Connection, Non-Obvious Connection, and Category Creation) and how to apply these to achieve independence, creative freedom, and exponential financial upside.