#52001
Mentioned in 1 episodes
The Art of Writing Advertising
Conversations with Masters of the Craft
Book • 1968
This book provides a unique glimpse into the minds of advertising legends David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, and others.
Through unedited interviews, it explores their views on what makes effective advertising, highlighting the importance of creativity, understanding the product, and connecting with the consumer.
The book is both entertaining and informative, offering valuable lessons for advertising professionals.
Through unedited interviews, it explores their views on what makes effective advertising, highlighting the importance of creativity, understanding the product, and connecting with the consumer.
The book is both entertaining and informative, offering valuable lessons for advertising professionals.
Mentioned by
Mentioned in 1 episodes
Mentioned by 
David Senra
506 snips
#189 David Ogilvy (The book I've given as a gift the most)
Mentioned by 
David Garfinkel
Old Master’s Series: Walter Weir, The Copywriter WAY Ahead Of His Time
