#2974
Mentioned in 16 episodes
Hitmakers
Book • 2025
In 'Hitmakers: How Brands Influence Culture', Ana Andjelic explores how modern brands have evolved into 'hitmakers', focusing on creating cultural hits through collaborations, merchandise, entertainment, and other cultural products.
These strategies replace traditional advertising methods and can significantly boost brand popularity and sales.
The book provides practical examples and tools for brand strategists to produce cultural hits.
These strategies replace traditional advertising methods and can significantly boost brand popularity and sales.
The book provides practical examples and tools for brand strategists to produce cultural hits.
Mentioned by
Mentioned in 16 episodes
Mentioned by 
Lex Fridman
3,095 snips
#462 – Ezra Klein and Derek Thompson: Politics, Trump, AOC, Elon & DOGE
Mentioned as one of 
Derek Thompson
339 snips
Abundance Is the Key to Fixing America — with Ezra Klein & Derek Thompson
Mentioned by
Derek Thompson
206 snips
Is Pop Culture Worse Than Ever?
Mentioned by 
Aria Finger
Derek Thompson
175 snips
Derek Thompson on AI, abundance, and human progress
Mentioned by 
Kara Swisher
Derek Thompson
129 snips
Ezra Klein & Derek Thompson: Less Obstruction, More Government
Mentioned by 
Jay Clouse
112 snips
#158: Kieran Drew – Behind-the-scenes of a $142,000 course launch
Mentioned by
Derek Thompson
91 snips
How the Logic of Cults Is Taking Over Modern Life
Recommended by
Jay Clouse
78 snips
184: Solving Problems, with Jay Clouse
Mentioned by Derek Thompson when discussing his previous book and the concept of familiarity bias.
65 snips
Think Twice: About Abundance with Derek Thompson
Mentioned by 
Adam Johnson
52 snips
Ep. 223: The Empire Strikes First, Part II — 'Abundance' Pablum as Counter to Left Populism
