#86654
Mentioned in 1 episodes

Marketing myopia

Book • 1988
Author
Philip Quinn

Mentioned by

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 Brian Tracy
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 Scott Varro
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 David Rogers

Mentioned in 1 episodes

Mentioned by
undefined
Brian Tracy
 when discussing the importance of a company's reputation.
Sales Principles of Multi-Millionaire Entrepreneurs
Mentioned by
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Scott Varro
 and
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David Rogers
 as Theodore Levitt's classic concept illustrating firms defining themselves by products rather than customer needs.
204. Redefining Business in the Digital Age with David Rogers

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