Square and the Tower

In this book, Niall Ferguson argues that networks have always been a crucial part of human society, from ancient cults to modern social media platforms like Facebook.

He uses social network analysis to demonstrate how these networks often hold more real power than the hierarchical institutions they challenge.

The book explores historical examples, including the Reformation and the rise of revolutionary ideas, to illustrate the ongoing struggle between 'the Square' (networks) and 'the Tower' (hierarchies).

Ferguson also applies network theory concepts to understand both the past and the present, offering insights into how networks can transform our understanding of history and current affairs.