Company of One

In 'Company of One,' Paul Jarvis challenges the conventional notion that business growth must always mean scaling up.

He argues that staying small can provide more freedom, independence, and a better quality of life.

The book offers practical advice on setting up a solo business, determining desired revenues, keeping clients happy, and dealing with crises.

Jarvis emphasizes the importance of resilience, autonomy, speed, and simplicity in running a successful 'company of one.

' This approach is particularly appealing to solo entrepreneurs and small business owners who prioritize a balanced and fulfilling life over traditional growth models.