A New Way to Think

Roger Martin's "A New Way to Think" explores the integration of analytical and intuitive thinking in business decision-making.

He argues that traditional business approaches often neglect the crucial role of customer understanding.

The book emphasizes the need for a more holistic perspective, combining the strengths of both business acumen and design thinking.

Martin provides practical frameworks and case studies to illustrate how integrative thinking can lead to more innovative and successful outcomes.

Ultimately, the book advocates for a more customer-centric approach to business strategy.