Walk with a Humble Swagger
Book • 2024
Michael Palma's Walk With a Humble Swagger blends memoir and professional guidance as he connects lessons from college basketball recruiting to 35 years of agency recruiting and consulting.
The book explores ego, humility, and practical strategies for hiring, retaining, and developing talent in advertising while sharing behind-the-scenes stories from the industry.
Palma frames the book as a coming-of-age allegory about tempering ambition and learning how to lead with confidence without arrogance.
He also uses the narrative to offer concrete advice for agency owners on fit profiles, criteria grids, and aligning hires with client needs.
The work aims to be both a peek behind the tent of advertising and a playbook for building better agencies and careers.
The book explores ego, humility, and practical strategies for hiring, retaining, and developing talent in advertising while sharing behind-the-scenes stories from the industry.
Palma frames the book as a coming-of-age allegory about tempering ambition and learning how to lead with confidence without arrogance.
He also uses the narrative to offer concrete advice for agency owners on fit profiles, criteria grids, and aligning hires with client needs.
The work aims to be both a peek behind the tent of advertising and a playbook for building better agencies and careers.
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Michael Palma
EP 456: What agency owners get wrong about recruiting top talent with Michael Palma
