Pattern Breakers

Pattern Breakers, written by Mike Maples Jr. and Peter Ziebelman, challenges traditional startup wisdom by revealing the hidden forces that drive extraordinary success.

The book is based on extensive research and real-world examples from transformative startups like Twitter, Twitch, and Lyft.

It emphasizes the importance of a different mindset and actions to harness developments that others might miss or initially see as crazy.

The authors provide practical advice on how to transcend ordinary thinking, capitalize on market opportunities, and build a community of true believers to revolutionize industries.