#47671
Mentioned in 1 episodes
Selling Your House
Book •
The book by Antonio Gatto and Dustin DeFries offers practical advice for homeowners on marketing, staging, and actively managing the sale of a property.
It emphasizes the hands-on role sellers should take even when using a realtor, covering negotiation, documentation, and crafting marketing materials that highlight unique property features.
The guide includes strategies like the '1% effect' and creating a homeowner binder to anticipate buyer objections and showcase home care.
Aimed at both sellers and real estate professionals, the book seeks to improve sale outcomes by aligning marketing with buyer psychology.
It is positioned as a concise, actionable resource for achieving smoother, higher-value home sales.
It emphasizes the hands-on role sellers should take even when using a realtor, covering negotiation, documentation, and crafting marketing materials that highlight unique property features.
The guide includes strategies like the '1% effect' and creating a homeowner binder to anticipate buyer objections and showcase home care.
Aimed at both sellers and real estate professionals, the book seeks to improve sale outcomes by aligning marketing with buyer psychology.
It is positioned as a concise, actionable resource for achieving smoother, higher-value home sales.
Mentioned by
Mentioned in 1 episodes
Mentioned by 
Jack Spierka
Expert Panel Q&A – Epi-3831
